Consumption of clean & pure drinking water, consumption of healthy food, and breathing fresh & healthy air are some of the core ingredients of leading a healthy life. However, many times we tend to forget the basics since we are too much focused on fulfilling our materialistic ambitions. The old adage ‘Health is Wealth’ is still applicable in today’s technologically advanced world as good health is the key to living a happy life.
Many of us have the notion that a great looking physique equates to a sound & healthy body. Though it is true to some extent, the point is that for following a healthy lifestyle; you should have a regular intake of pure water to keep your body hydrated all the time. The fact is that close to 60% of the human body is water and that is why regular consumption of water is the key to our health. With changing times, the purity of groundwater has deteriorated and it is no longer safe to consume water directly from taps. There are many water vendors who supply drinking water in water jars but the purity of that water is also questionable!
You may have encountered cases where you feel that the taste of water differs in every city and the primary reason for this difference is the variable amount of Chlorine &TDS (Total Dissolved Solids) levels. Hence you should always consume water from water purifier since it removes most of the impurities present in the water. There are different types of water purifiers namely RO (Reverse Osmosis) water purifier, UV (Ultra Violet) water purifier, and (RO+UV) water purifier. Some people who are looking for an economical option choose water filters but the downside is that water filters do not purify the water completely. So it is better to opt for an RO water purifier since it has long-term benefits.
With the advent of technology, traditional water purifier companies have come up with disruptive business models to address changing customer demands. There are a number of consumers who preferred RO water purifier but did not want to own the purifier due to numerous reasons. This is a problem that needed to be solved and the ideal solution was to give water purifier on rent.This is what led Livpure to come up with Livpure Smart where customers can have Livpure RO water at zero buying cost.
RO Purifier on rent is suitable for
- People who have shifted to a new city for a few months
- People who do not want to invest in owning an RO purifier
- People who are living on rent e.g. working professionals, students, etc.
- Small shops and offices (especiallySmall & Medium Enterprises)
We have already touched upon a few advantages of renting an RO water purifier; let’s have a look at some more benefits
- Customers do not have to worry about the maintenance that is normally under the AMC (Annual Maintenance Contract). Hence there is zero buying cost and zero maintenance costs.
- Renting RO water purifier turns out much cheaper than buying water cans for drinking purpose.
- You pay for what you drink since the RO water purifier from Livpure is IoT enabled and water levels can be monitored via an app.
Any business model that follows ‘pay per use’ approach should have a good pricing strategy. The same is applicable for Livpure Smart and in order to cater to different customer segments, Livpure Smart has four different plans – Silver plan (starting at Rs. 350), Gold plan (starting at Rs. 450), Platinum plan (starting at Rs. 550), and Titanium Plan (starting at Rs. 650). Every plan has an upper limit on the number of liters per month and once that limit exceeds, there is an additional charge for every liter of water being consumed.
Have you rented a water purifier? If so, do share your overall experience in the comments section…